New Apple Safari Internet Browser is Designed to Block Flash Advertising

Yesterday Apple announced that their new operating system (Mavericks) will come with a new version of their popular Safari Internet Browser. The new browser will include a feature that can block animated Flash advertising. The feature is similar to their Reader feature that extracts all advertising and presents a clean readable version of content.

Many websites display animations using power-hungry plug-ins that can drain precious battery life. But OS X Mavericks is watching out for you. The new Safari Power Saver feature recognizes the difference between what you came to see and the stuff you probably didn’t. If the content is front and center it plays as usual. But if it’s off in the margins, Safari Power Saver pauses it. You’ll see a static preview, and it won’t run until you click to play it. So if you don’t want to watch something, it won’t take a toll on your battery life. With Safari Power Saver, browsing websites with plug-in content will use up to 35 percent less CPU power.